Netlibary May eBook of the Month

Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant

Since the dawn of the industrial age, companies have engaged in head-to-head competition in search of sustained, profitable growth. They have fought
for competitive advantage, battled over market share, and struggled for differentiation. But are these hallmarks of competitive strategy really the
best way to create profitable growth in the future?

In a book that challenges everything you thought you knew about the requirements for strategic success, W. Chan Kim and Renee Mauborgne argue that
cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic
moves spanning more than a hundred years and 30 industries, the authors argue that lasting success comes not from battling competitors, but from
creating "blue oceans"--untapped new market spaces ripe for growth.

Designed to increase awareness of online resources and highlight the value of your eBook collection, May’s eBook of the Month is provided through the
generous support of Harvard Business School Press. Don’t miss this unique opportunity to showcase your NetLibrary collection by sharing this landmark
business title. Learn more at:

http://www.uptilt.com/ct.html?rtr=on&s=4t6,ch23,58n,v8j,kxug,1spf,h4oz


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